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Hyundai Will Film Its Super Bowl Spot During the Game

Hyundai is planning on running a 90-second ad on Super Bowl Sunday that won’t be filmed until the game itself.

The documentary spot will be directed by Peter Berg (Deepwater Horizon, Patriots Day) and will be the first spot to run as soon as the game ends. 

“Super Bowl is the biggest day in advertising, and following our incredibly successful 2016, we wanted to push the creativity and storytelling even further,” said Hyundai Motor America CMO Dean Evans. “Our brand commitment is to make things ‘better,’ and we are going to give some deserving fans an experience they will never forget.”

Read the full story here on Adweek.