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How Big Data Will Transform the Editing Process

In the below 30-minute video presented by LACPUG, Misha Tenenbaum, CEO of, explains how big data will change the editing process.

As he says, “All of a sudden we’re keeping track of data. More and more and more, we’re keeping track of everything. And all that data is, when you break it down, is it’s just a measurement of something…what’s important though is what you do with the data. Can we try to discern something important out of that data. And for us specifically as filmmakers, what does this signal tell us…What I’m here to try and convince you is that there is a noise in the signal of creativity, specifically in movies.”

Watch below.