With filmmakers looking to create more unique theater going experiences in the face of declining ticket sales, IMAX films are experiencing a bit of a moment. The upcoming Guardians of the Galaxy, for example, will have shifting aspect ratios specifically for the IMAX 3D version.
Explains writer/director James Gunn, “We will be changing aspect ratios throughout the film in a way that makes the experience even fuller and more encompassing. I’ve personally chosen all the places where the changes occur and, again, I love how it’s coming along. The changing aspect ratios in this case are actually a part of the storytelling.”
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