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Grammys Promo Celebrates Kendrick Lamar and Compton

Compton serves as the setting in an unusual promo/short film for the Grammys. Residents from Kendrick Lamar’s hometown recite lines from the rapper’s song “Alright” to ultimately be joined by Lamar himself in the jubilant finale.

“Wherever greatness begins, it ends up here,” the final title card says. Lamar is scheduled to perform at the February 15th awards show.

Watch below.