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Go Inside One of the Most Instantly Famous Music Videos of All Time

 It’s the music video that launched a thousand memes. And now “Hotline Bling” director Director X tells Milk all the secrets of the Drake video that has the Internet in a frenzy.

For example, the director reveals that Drake came up with those instantly famous dance moves all on his own, “Very little was planned about the performance,” he says. “The sets were planned, the lights were planned, but we were just staging the stage for Drake to do what he was gonna do.”

A video posted by O’NEAL MCKNIGHT (@onealmcknight) on Oct 21, 2015 at 8:03pm PDT