GE is releasing a web series of short films called Datalandia to draw attention to their industrial internet efforts. The entertaining films were shot on a miniature soundstage located in Hamburg, Germany.
Explains Kate Kaye of Advertising Age, “This is not a b-to-b campaign. GE aims to reach consumers in tech-savvy cities like Brooklyn and Austin with the message. Not only does GE hope to educate investors about its innovations — around 40 percent of GE stockowners are retail investors according to [executive director, global brand marketing Linda] Boff — it hopes to woo tech talent with the campaign. The firm is up against new competitors when it comes to attracting employees, she said.”
Watch the trailer for Datalandia below and read more here.