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FX’s New ‘Simpsons’ Promos Present America’s Favorite Family with a Twist

Creative studio Laundry was assigned with creating brand new idents for The Simpsons for FX, finding new ways to delight audiences while still staying true to the iconic look of the long-running animated series.

“After considerable design exploration with FX, conceptually we determined that the look and feel should match the show, but approaching the illustration and animation style very abstractly and minimally with nods to characters outside of Bart, Homer, Marge and Lisa felt the most new and unique,” says the studio. “Fans want what’s familiar but are also critical and dismissive if it doesn’t feel like there’s a twist.”

Watch below.