This month’s Midnight Moment selection from Times Square Alliance is Jennifer Steinkamp’s short film “Botanic.”
“Botanic” is an animation consisting of flowering condolence plants floating inside a cubic framework. The flowers are blown by an unseen force, causing the plants to collide with each other and the edges of the frame. With each collision, they break apart into a collection of seeds, twigs, leaves and petals. The animations loop forward and back, transitioning between breaking apart and coming back together. By placing the animations on multiple screens in Times Square, the container of the video expands to the space of the city, where the imagery of nature contrasts against the man-made architecture.
“The opportunity to create artwork on such a grand scale within extreme iconic architecture is amazing for me,” says Steinkamp says in a statement. “I am excited about my work being presented in this context, and the meaning that the artwork can lend to the context and vice versa.”
“Botanic” will play on Times Square billboards from 11:57 PM to midnight every night in May.