According to Apple itself, NAB rumors that it wants to unload Final Cut Pro and other post products are wide of the mark,
“I can categorically state, on the record, that is not the case,” said Richard Townhill, Apple’s director of marketing for professional video applications, going on to reveal that recently Apple hit the milestone of one million paid licences for Final Cut Pro. According to research specialist SCRI, in 2007 Apple took 49% of the US professional editing marketing with Avid trailing on just 22%.
The latest addition to the family is Final Cut Server, a software package that adds asset management and workflow control. As might be expected from Apple, the user interface is simple and clear; it catalogues any file associated with a project, so it can be used to keep track of versions of the script or budget just as easily as edits and graphics.
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