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Fantastic Adult Swim Idents Mix the Elderly with Virtual Reality

Art&Graft’s charming new idents for Adult Swim shows what happens when old people and virtual reality mix.

Creative director Mike Moloney explains about to Brief about the spots, “You start somewhere super boring then you go somewhere completely abstract or crazy and then you come back to the boring place you were in and [the people there are] somehow reacting to wherever you’ve been.”

Taken as a whole, the 8 spots also create a full narrative.

Watch them all below.

Adult Swim Idents from Art&Graft on Vimeo.