San Diego — Eyespot has now made its industry-recognized video production suite available to content owners and Website publishers as a self-serve Web application at
. Eyespot’s video mixing technology is already in use by leading content companies such as Lucasfilm, Ltd., the NBA and Fox Interactive Media. Now, any online community or marketing agency with Web administration capabilities can use the same technology to drive consumer engagement and ignite viral sharing. It is a completely hosted solution that brands can implement in minutes.
“Personalization and engagement are the keys to creating viral online video,” said Jim Kaskade, President and CEO of Eyespot. “Whether you are a major brand like Coke, or a large digital media producer like Viacom, or a social networking property like Facebook, you need to leverage your online user’s interest in producing and personalizing content. Now Eyespot has opened this capability up to any property — large or small.”
Eyespot’s mixer empowers consumers to create personalized videos using a variety of assets (user-generated content, professional content, mobile footage) and layering in personal effects (music, visual treatments, text), all within an intuitive, drag-and-drop interface. One popular application of Eyespot’s mixing technology is the ability to create interactive video contests using “mixables” through a self-service campaign platform. Recent Eyespot-powered contests include those for music artists like Lil Wayne, Tokio Hotel, and Judas Priest.
The mixer is part of Eyespot’s Video Personalization Suite, which includes:
— Hosted Rich Internet and Mobile Applications that let consumers view, upload and share videos online and via mobile, all from a publisher’s own Website
— Personalization features that allow consumers to easily mix professional and user-generated content
— A library of more than 1,000,000 rights-cleared videos, music and photos
— Instant monetization of in-stream ads from leading networks
— The option to leverage the Eyespot Video Network for content syndication for added reach and visibility
— Free (ad-supported) or low-cost monthly subscription offerings
For a video demo of how to implement Eyespot’s Video Personalization Suite, please visit:
Eyespot is a video platform that provides Web video publishing as well as rich Internet and mobile applications to Website publishers of all sizes. The platform allows publishers to quickly and easily offer their users the ability to upload, personalize, and virally distribute ad-supported video content. The Eyespot Video Personalization Suite features drag-and-drop video production tools, mobile and broadband distribution capabilities, access to a library of over 1,000,000 rights-cleared videos, photos, and music, and instant monetization across an exchange of best-in-class rich media ad-networks. Eyespot is a trusted partner to more than 10,000 leading publishers in the music, film, broadcast TV, sports, and social networking sectors. For more information, visit www.eyespotnetwork.com.