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Crash Test Dummies Seek Revenge in Rone Music Video

What happens if a crash test dummy becomes sentient? That’s what director Romain Ficat explores in his video for Rone’s “(00).”

“Crash test dummies are absolutely essential to constantly develop safer car models,” says Ficat to NOWNESS. “By nature, they are without feeling. Humans created them to endure everything they want to inflict on them, but what would happen if, one day, one of them developed consciousness?”