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The Co-Director of Rihanna’s ‘BBHM’ Music Video Talks Narrative Techniques

Megaforce’s Leo Berne talks to The Creators Project about co-directing Rihanna’s epically cinematic music video for “Bitch Better Have My Money.”

He explains, “When writing the treatment, we played the song over many videos over it to see what works and what doesn’t work with the flow of the music. We watched movies, music videos, documentaries to see what was sticking with the video and the pace of the track; camera moves, slow motions, narrative techniques. We decided to make the most narrative parts in the very beginning and at the very end. The middle is much more visual and lighter, narrative-wise. We focused more on making impactful images than building a complex story.”