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This Christmas Ad Asks You to Pause for a Moment

Casual apparel brand Kit and Ace has released an unusual Christmas commercial that focuses more on mindfulness than commercialism.

“Pause for a Moment” features a man reflecting on his past holiday seasons with a collage of vintage VHS and 8mm footage, as he tries to figure out the new Christmas traditions he wants to create with his girlfriend.

Watch below.

Pause for a Moment from Kit and Ace on Vimeo.