Directorial duo James & James use a repetitive choreographed dance to depict a man (dancer Robby Graham) who beats the everyday grind of modern living in the music video for Maximo Park’s “Get High (No I Don’t).”
“When this track landed the rest of the creative quickly clicked,” the directors tell
It’s Nice That
. “It took about 30 minutes from hearing ‘
Get High’
to having worked up the simple creative of a person rebelling against the structures of society – all choreographed.”
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.