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Charming Coffee Ad Created with Surreal In-Camera Imagery

The charming, whimsical ad for Taylors of Harrogate coffee gets a lot of its appeal from its tactile feel. That’s because most of the film’s surreal imagery was done in-camera as opposed to through CGI.

The ad was directed by Frank Budgens. Watch the finished spot, and a behind-the-scenes showing how they did it, below.