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Brightcove Video Increases Ad Revenues for Alaska Channel

Video production company Alaska Channel produces and distributes videos of the quintessential Alaskan experience—huskies pulling sleds, grizzly bears hunting salmon in a stream—showcasing the beauty of America’s 49th state and inspiring viewers to visit. Through Alaska Channel’s multiple distribution network—which includes Alaska Channel TV,, The Alaska App, partner web sites and out-of-home advertising—Alaska Channel is able to leverage video as a way to bridge users from initial curiosity to conversion. The overall result: more vacation bookings and higher ad revenue for the business. 

Alaska Channel uses Brightcove Video Cloud to simplify multi-point distribution, deliver great experiences to viewers, and organize its extensive product library. Brightcove’s tagging functionality enables the production company to manage its content and distribute content smoothly across a litany of devices. 

To pump up the authenticity factor, Alaska Channel plans to use Brightcove’s 360° video feature to transform iconic Alaskan experiences into VR video content. With 360° video, the company will be able to film story-driven pieces that put viewers in the driver’s seat.