Video production company Alaska Channel produces and distributes videos of the quintessential Alaskan experience—huskies pulling sleds, grizzly bears hunting salmon in a stream—showcasing the beauty of America’s 49th state and inspiring viewers to visit. Through Alaska Channel’s multiple distribution network—which includes Alaska Channel TV, Alaska.org, The Alaska App, partner web sites and out-of-home advertising—Alaska Channel is able to leverage video as a way to bridge users from initial curiosity to conversion. The overall result: more vacation bookings and higher ad revenue for the business.
Alaska Channel uses Brightcove Video Cloud to simplify multi-point distribution, deliver great experiences to viewers, and organize its extensive product library. Brightcove’s tagging functionality enables the production company to manage its content and distribute content smoothly across a litany of devices.
To pump up the authenticity factor, Alaska Channel plans to use Brightcove’s 360° video feature to transform iconic Alaskan experiences into VR video content. With 360° video, the company will be able to film story-driven pieces that put viewers in the driver’s seat.