Co-directed by Aaron Carter and Jon Asher, the music video for Carter’s single “Fool’s Gold” was shot with a Blackmagic URSA Mini 4.6K digital film camera. The video’s cinematic look combines muted tones in some scenes and saturated gold colors in others. “Using whites and blacks against pops of gold really enhanced the gold theme of the song,” says Asher, “and we needed a camera that could capture it all and deliver a vivid look.”
The URSA Mini 4.6K’s 15 stops of dynamic range and the filmic color science of the 4.6K sensor delivered Carter and Asher’s vision. The team also called on the URSA Mini’s in-camera frame guides to shoot in a 2.40 aspect ratio to further push the cinematic look of the project. Asher says, “The URSA Mini’s form factor, affordability and, most of all, dynamic range are amazing.”
Shooting in CinemaDNG raw, the camera not only delivered clean images without noise, but it also provided detail in the shadows and range in the highlights. According to the team, even when pushing the highlights, the rolloff is so smooth that it’s truly film-like.