What happens when the creativity of the audience, the speed of viral videos and the power of major brands collide?
The Bay Area Interactive Group (BIG), in conjunction with co-sponsor Academy of Art University, recently announced a call for entries for the inaugural San Francisco User-Generated Ad Show. The competition will showcase new and creative viral videos used to promote specific brands, while giving new talent a chance to get their work in front of leading Bay Area creative professionals.
BIG has teamed with its member agencies and their client’s brands to create more than a dozen advertising assignments. Agencies that have submitted assignments or are supplying judges for the show include AKQA, Agency.com, Carat Fusion, Goodby, Silverstein & Partners, Grey, McCann, Organic, Real Branding and Tribal DDB.
Bay Area college students, animators, filmmakers, multimedia specialists and others from the public are invited to submit ads based on the assignments. Submissions may be in any video or animation format, and be of any length.
Those interested in entering should visit
, site of the show’s official web host, to obtain entry details and to select an assignment. Final work must be uploaded to the site for judging by March 21.
Entries will be judged based on entertainment value; how well they capture the brand’s desired theme; relevance to the target audience and how persuasively they feature the underwriting brand; and technical merit.
The ads will be showcased at a March 29 event at an Academy of Art University screening auditorium in San Francisco. Participants will have their work seen by leading creative professionals, with a “Best of Show” winner receiving a $500 cash prize.
“In today’s media-saturated culture, companies are always on the look out for new and fresh ways to break through with their brands,” said Brian Monahan, a member of BIG’s board of directors. “This show gives people with creative talent a chance to cut loose and create their own take on an assignment from a major brand. It’s also a great chance to get your work in front of the top Bay Area ad agencies and interactive media firms. The more outrageous the entries, the better!”
BIG (Bay Area Interactive Group) is a non-profit professional association dedicated to championing innovation in digital marketing to brand marketers, publishers and agencies through educational, networking and association events. Since BIG’s debut in September 2004, BIG has secured over 50 corporate members and nearly 1,000 individual memberships. For more information, or to learn how to become a member, go to