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ArsenalFX Adds Flare to Samsung’s “Jewels” Spot

ArsenalFX completed compositing and cleanup services on “Jewels,” a Samsung spot through client McKinney of North Carolina. In the commercial, viewers see new Samsung phones as they swirl against a background of sparkling, jewel-like light reflections.

“This spot was shot practically with light reflections in-camera using prisms and jewel tones,” says ArsenalFX executive producer Ashley Hydrick. “The trick for us was to do cleanup and compositing around the light flares, replacing them to still look and feel realistic. The end tag, which looks like CG, was actually stitched together in Autodesk Flame using previous shots of the phones, resized and composited together in one shot.”