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ARRI Amira and Alexa Minis Capture Kanye’s Live-Streamed Fashion Show

Ten ARRI Amira and four ARRI Alexa Minis were used to capture and live-stream Kanye West’s YEEZY Season 3 fashion collection from Madison Square Garden to 750 cinemas as well as online.

“We finally found the perfect workflow that allowed us to do the conversion that perfectly interlaced the progressive frames, without artifacts, so it could go to the satellite and then the theater with a pull-down,” director Mark Ritche tells ARRI. “That has never been done live.”