The band Shaking Chains’s music video for single “Midnight Oil” is completely different every time you watch it.
That’s because the video uses algorithms, powered by secret search terms thought up by the band, to serve up different videos curated from the internet at that exact moment in time.
The band’s Jack Hardiker, who came up with the video’s concept, tells
I was looking to create something visual and emotive, even poetic, yet connected to the songs. I sought to obliquely reframe the stuff we subject ourselves to (whether beautiful, distressing, mundane, frivolous or eroticized) and algorithmically cut them into a new context.”
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