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Adobe’s Company Philosophy Is to Balance the Professional and Consumer Market

Premiere Bro Blog speaks to Adobe’s Steve Forde–the Group Product Manager for Products, Professional Video and Audio–about the company’s core philosophies as they continue to service both the professional and consumer video editing market.

“The consumer audience is bigger than the pro audience, but what if we make a connection between the two? What if we make it so it’s a symbiotic relationship? Can we invest in the technology so that we can use it in different models? That’s how we balance the two,” says Forde. “Those folks at the pro level who need that technical specificity, they’re pushing our technology in ways we never think of. Then they go and tell other people that they did it. And then they create that aspirational pull. That’s why the professional market is our core; it’s the foundation of what we do.”

Read the full story here.