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Acne Produces Prada Raw Avenue

Production company Acne teamed with The Mill and Milan creative agency April to produce Prada Raw Avenue, an immersive digital experience that incorporates both fashion illustration and traditional animation techniques. The campaign for Prada Raw Eyewear Model S30 eyeglasses takes the form of a flipbook that allows users to explore artworks from six illustrators, both as open-ended interactive experiences and as individual short animated films.