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Aardman and Rapt Media Produce Interactive “Dead Lonely”

Rapt Media and Aardman collaborated on a short interactive project called “Dead Lonely.” Part film and part game, it is set in a postapocalyptic world where the story’s protagonist, a zombie named Fred, is searching for his long-lost love. The viewer is invited to make decisions for Fred, guiding and directing the story’s action.

Aardman Digital group creative director Daniel Efergan says, “We wanted to partner with Rapt Media on this creative endeavor because our two teams have similar beliefs and philosophies about interactive content and how it can change the way people engage with stories.”

Erika Trautman, founder and CEO of Rapt Media, adds, “‘Dead Lonely’ is an innovative and unforgettable journey.” To view the film, visit www.raptmedia.com/project/aardman-dead-lonely.

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