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48 Hour Film Fest Brings Life Takes Visa Campaign to Life

Visa USA and the 48 Hour Film Project (48HFP) will provide one amateur filmmaker with a unique opportunity to showcase his/her work in front of entertainment and advertising executives. As a sponsor of the 48HFP 2007 Tour and title sponsor of the “Life Takes” Invitational, Visa and 48HFP are asking a select group of skilled, amateur filmmakers to bring the company¹s advertising campaign to life. The grand prize winner will also receive a Visa prepaid card worth $10,000 to help fund future projects.

Following 48HFP 2007 tour stops in San Francisco (June 15 – 17), New York (June 15 – 17) and Los Angeles (June 22 – 24), a total of 30 teams will be invited to participate in the “Life Takes” Invitational and will be asked to create a short film that demonstrates their interpretation of what “Life Takes.” Visa will provide the selected teams with a $500 Visa Gift card for production expenses along with travel expenses to San Francisco for two team members. In September, Visa along with a panel of entertainment and advertising industry experts will judge the entries. The grand prize winner along with second and third place winners, who will receive $5,000 and

$2,500 respectively, will be honored during an awards gala in San Francisco.

“This partnership gives us a unique opportunity to work with some of the brightest up-and-coming amateur filmmakers in the country to bring our advertising campaign to life,” said Susanne Lyons, CMO of Visa USA. “We’re truly excited to see how these talented individuals interpret our campaign and reinforce the various ways that Visa empowers consumers to do what they want to do, need to do and never thought possible.”

The “Life Takes” Invitational is the latest example of how Visa is extending its brand campaign to new consumer channels. Since launching in 2006, the campaign has been featured in a “live art” billboard execution in New York City, in popular video games and the latest refresh of Hasbro’s iconic The Game of Life.

An annual national filmmaking tour visiting over 55 cities, both national and internationally‹the 48HFP is expecting more than 1,500 48 Hour film teams to make films during the 2007 tour, which began in Philadelphia in March and will continue through August. The International Grand Prize Winner will also receive a $7,500 gift card, courtesy of Visa.

“The ‘Life Takes’ invitational is giving our filmmakers the chance to showcase their work in a new way,” says 48HFP co-executive producer, Mark Ruppert. “This joint venture displays how much the 48HFP has grown over the years and the amazing talent we have within it,” added Liz Langston, co-executive producer.

In the 48 Hour Film Project, teams of filmmakers create a film from start to finish in just 48 hours‹casting, writing, producing, directing, editing, adding music. Filmmaking teams of all levels begin at 7 PM on a Friday and deliver a finished 7-minute film by 7:30 PM Sunday. Each team receives a genre, a character, prop, and a line of dialogue that they must work into

their piece. They are responsible for putting together a cast and crew, and getting equipment and anything else needed to make a film/video in just a weekend. Any team, regardless of skill level, is eligible to participate in this competition.

For further information and dates for your city please visit

www.48hourfilm.com

. To see selected 48 Hour Films, go to

www.48.tv

.

Cities involved include: Amsterdam, Brisbane, Paris, Rome, Suriname, Tel Aviv, Winnipeg, Brussels, Tokyo, Vancouver, Asheville, Atlanta, Austin, Baltimore, Boston, Buffalo, Charleston, Chicago, Cincinnati, Cleveland, Dallas, Denver, Des Moines, Fargo, ND, Greensboro, Honolulu, Houston, Indianapolis, Jacksonville, Las Vegas, Little Rock, Los Angeles, Louisville, Madison, Miami, Milwaukee, Minneapolis, Nashville, Albuquerque/Santa Fe, New Orleans, New York, Philadelphia, Phoenix, Pittsburgh, Portland, ME, Portland, OR, Providence, Richmond, Salt Lake City, San Antonio, San Diego, San Francisco, San Jose, Seattle, Sioux Falls, SD, St. Louis, Tampa, Tulsa, Virginia Beach, and Washington, DC.

About the 48 Hour Film Project

The 48 Hour Film Project, sponsored by Visa and Panasonic, is the oldest and largest timed film competition in the world. In 2007, more than 55 cities will participate, with over 22,000 filmmakers expected. The 48 Hour Film Project’s mission is to advance filmmaking and promote filmmakers. The tight deadline of 48 hours puts the focus squarely on the filmmakers‹emphasizing creativity and teamwork. While the time limit places an unusual restriction on the filmmakers, it is also liberating by putting an emphasis on “doing”

instead of “talking.” The emphasis is also on building communities of local creative people – facilitating making new connections, showcasing skills, and celebrating what creativity and teamwork can accomplish in just one weekend. The 2007 tour began in March in Philadelphia and ends in Portland, OR in August. For more information go to

www.48hourfilm.com

.

The 48 Hour Film Project provides exposure for the filmmakers and their films premiers are held in each city just days after the competition. The winning teams go on to screen at the 48HFP annual awards weekend, held in the past at SXSW and Cinequest. At this year’s awards ceremony the keynote speaker was Alexander Payne (director of

Sideways

), an independent filmmaker who went on to achieve box-office success. A selection of the 2006

48 Hour films were screened in May at the Cannes Film Festival.

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