Fox has taken over the 19 digital screens in the Oculus structure of the World Trade Center transportation hub to introduce the new hero in its 24 reboot, 24: Legacy.
“[24: Legacy] is our biggest priority and we want to put it in the biggest environments possible,” says Angela Courtin, Fox Broadcasting evp and CMO, to Adweek. “And we wanted to take advantage of where technology was taking us. The World Trade Center, as an environment for digital out-of-home, is the perfect place to be in terms of launching this.”
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