The New York Times has launched a new web series called The New York Times Minute, which will feature thrice daily one-minute news segments highlighting the headlines of every day.
Writes Joe Pompeo of Capital New York, "The series is... a natural extension of the Times' business model, which is now focusing on global expansion but also on digital and mobile platforms, especially video content. The promise of video is that it commands higher online advertising rates. Microsoft Corp. is The New York Times Minute's launch sponsor, and the feature is optimized for mobile devices. The cons are that video is actually pretty time consuming and expensive to produce at a high enough quality level to attract sponsors like Microsoft."
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