New Analysis Indicates Amazon Streaming Customers Are Loyal to Amazon

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A new analysis from Customer Intelligence Research Partners shows that customers of Amazon streaming tend to stream most of their videos from the service.

Writes Michael R. Levin of The Huffington Post, "This analysis indicates that Amazon customers that use free Prime streaming video, Netflix subscriptions, or both, rent or buy more significantly more streaming video from Amazon than other customers. CIRP surveyed US customers of Amazon.com from the three-month period ending November 15, 2013. Based on the survey data, we estimate that on average Amazon customers buy or rent streaming video from Amazon.com 1.1 times per month."

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