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Maxell Professional Announces Availability of iVDR Direct-To-Disk Video Capture Device

Maxell Corporation of America, (www.maxellpromedia.com), announces the availability and demonstration of its iVDR VC102 Direct-to-Disk Video Device Powered by CitiDISK at the 2010 National Association of Broadcasters (NAB) Show.  The new iVDR VC102 Direct-to-Disk Video Capture Device converts the output of a digital video camera to a non-linear editing format and stores it on an iVDR cartridge, thereby bringing the inherent advantages of the iVDR technology to a wide variety of video recording devices.

Key Facts
• The iVDR VC102 Direct-to-Disk Video Capture Device converts the output of a digital video camera to a non-linear editing format and stores it on an iVDR cartridge.
• The unit records a non-linear video file to an iVDR cartridge while simultaneously recording to the camera’s native format, including P2, HDD, SxS or tape-based.
• VC102 features an easy-to-use comprehensive menu system on a backlit LCD display.
• Compatible with Canon, Hitachi, Ikegami, JVC, Panasonic, Sony camera models.
• Records in DV, DVCPRO, DVCPRO50, DVCPRO100, DVCPRO HD or HDV formats
• The VC102 operates off a rechargeable, internal Lithium-Ion battery for up to 90 minutes of nonstop recording.  A DC power adapter is also available as an option.
• The iVDR VC102 is currently available for a list price of $1,000.

Patricia Byrne, senior marketing manager for Maxell noted, “Our first-generation iVDR was successful with Panasonic P2 cameras. Our new iVDR VC102 utilizes technology from CitiDISK for intelligent acquisition and vastly expanded support of professional video cameras.  The iVDR VC102 allows any* camera that utilizes DV, DVCPRO, DVCPRO50, DVCPRO100, DVCPRO HD or HDV formats and FireWire connection to record simultaneously to an iVDR drive.”

“We are pleased to support our loyal customers with the availability of this product,” said Patricia Byrne, senior marketing manager for Maxell.  “Our product engineers listened to the feedback of current iVDR users in designing this product. It combines the cost effectiveness of a hard drive with the flexibility of multiple brand/format support with built-in CitiDISK technology, all the while providing users with simultaneous recording capability for their piece of mind.”

Relevant Links

www.MaxellProMedia.com <http://www.maxellpromedia.com/>
www.MaxellProMediaBlog.com <http://www.maxellpromediablog.com/>
www.Facebook.com/MaxellProMedia <http://www.facebook.com/MaxellProMedia>
www.Maxell-iVDR.com <http://www.maxell-ivdr.com/>
www.shining.com <http://www.shining.com/>
www.NABshow.com <http://www.nabshow.com/>

About Shining Technology
Founded in 1992, Shining Technology, Inc. (www.shining.com) is a Cypress, Calif.-based provider of cost-effective, high-performance and highly reliable computer peripherals.  The company is moving to become a dominant player, with a primary focus on the data storage marketplace and has consistently been one of the leading suppliers of add-on storage products to the broadcast, video editing, portable and desktop computing markets.

About Maxell
Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for professional, data storage and consumer markets. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products.  The company offers a full line of disk and tape based media storage products, P2 Cards, SD Cards, Flash Memory and iVDR Technology products.

For more information, visit www.maxellpromedia.com or www.maxellpromediablog.com.

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