ManvsMachine "Amplifies Everyday Life" for ITV2 Branding

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Itsnicethat reports on the agency ManvsMachine's new promo spots for Britain's ITV2. The theme, says an unidentified agency rep, is about "amplifying everyday life."  

To further mix things up, they add, “We worked with ITV Creative to develop an automated modular play-out system that assembles idents on the fly. Like a digital tombola, the system randomly sequences snippets from bespoke ITV2 branded ’scenes."

And if that's not clear enough, check out some samples.



Sigma Cine 40mm T1.5 Full-Frame Lens Now Shipping

Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced that its anticipated cine lens – Sigma Cine 40mm T1.5 FF – will begin shipping in December 2018 for $3,499.00, with the option to purchase a fully luminous version (FL) for $4,499.00.