Itsnicethat reports on the agency ManvsMachine's new promo spots for Britain's ITV2. The theme, says an unidentified agency rep, is about "amplifying everyday life."
To further mix things up, they add, “We worked with ITV Creative to develop an automated modular play-out system that assembles idents on the fly. Like a digital tombola, the system randomly sequences snippets from bespoke ITV2 branded ’scenes."
And if that's not clear enough, check out some samples.