An interactive window display at Macy's Herald Square turns passsersby into liquid gold heralding Jay Z's new men's fragrance, Gold.
Explains PSFK, the display "uses Microsoft Kinect and facial recognition technology to detect passers-by, even in the crowded New York square. The motion sensor triggers a ripple in the fluid gold field and when the viewer stop to look at the display, their silhouette emerges out of the liquid metal simulation. Viewers are then encouraged to share their experience using the hashtag #JayZGold."
Read more here.