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Looking at an Online Video Future Beyond YouTube

Jayson Dubin of MediaPost writes a case for content creators to think about looking beyond YouTube for distributing their online videos.

He writes, “YouTube plays a critical role in many digital content strategies, but the video site and platform has disadvantages that publishers need to consider. Although YouTube offers publishers the opportunity to easily reach scalable audiences worldwide, its lack of transparency and the amount of control it has over a publisher’s intellectual property are worth discussion.”

Read the full story here.

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