Longform Content on the Rise on YouTube

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YouTube has released new data which shows that more than a third of its video viewing time is attributed to long-form (over 20 minutes) video.

Writes Gigaom, "The impact of longform content is particularly noteworthy, considering that not too long ago, YouTube barred publishers from uploading videos that were longer than 10 minutes to prevent copyright infringement. The Google-owned video service gradually got rid of these limits after it started to use content filters to prevent infringement, and it has in recent months launched a number of initiatives to push producers as well as viewers towards longform content."

Read the full story here.

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