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Live Streaming: Where Do We Go Next?

In a recent interview with Michael Goldman, Nils Krahnstoever, senior engineering manager for YouTube Live, discussed the current state of live streaming. “On the creator side, one of the biggest drivers of the growth of live streaming in general are readily available encoding and streaming solutions,” Krahnstoever said. “PCs have become powerful enough to encode and live stream easily; hardware encoders have become affordable and available; graphic cards support encoding and live streaming without any impact to performance. Phones and game consoles now support all hardware or software encoding and can stream to many live streaming services.”

Goldman added, “It is starting to become apparent that the live-streaming phenomenon may well have the potential to fundamentally change the entire broadcasting industry over time.” To read the full article, go to www.videoedge.net/LiveStreamingPossibilities.

This is the next new era of broadcasting—for news, sports, entertainment, education, worship and, of course, for the Giraffe Cam. Harpursville New York’s Animal Adventure Park hosted a two-month live stream on YouTube that followed the pregnancy of April the giraffe and her eventual delivery of a male calf. To date the stream has received 232,000,000 views. An estimated 1.2 million viewers watched the live feed of the birth on April 15.

What does that mean in terms of your future? I’d recommend you view “The Power to See Ahead,” an event produced by NewTek and taking place during the NAB Show that gathers content producers together to discuss exactly that. You can find the link to the on-demand session at here. Philip Nelson, chief relationship officer for NewTek, explains that this event “has always brought together brave thinkers who are at the bleeding edge in this transition, and this year we will ask them very specifically about what they see as the big opportunities to increase revenue in this massive shift to digital.”

I’d also recommend you subscribe to our Video Edge newsletter, which covers streaming, mobile and web production. You can do that at www.videoedge.net/subscribe. And as always, engage with your fellow members of the creative community to exchange ideas, relate experiences and develop new strategies. It’s an exciting, unprecedented time, and the opportunities are tremendous.

Video Traffic

According to Cisco’s Visual Networking Index (VNI) report, more than three-fourths of the world’s mobile data traffic will be video by 2021. The survey predicted that mobile video will increase nine-fold between now and 2021, accounting for 78 percent of total mobile data traffic by the end of the forecast period.

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