James Franco Directs and Stars in Campaign for Samsung Galaxy Camera

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James Franco directs and stars in a new spot for the Samsung Galaxy camera. The humorous promo demonstrates all the ways you can instantly edit and share photos and video with the social camera.

Says Franco, "I signed on knowing that [Samsung] have certain needs. The films are designed to show off the product, so the pieces we do are designed to do that...I want to show people using [the product] the way they actually would use it."

Franco will also be using the camera over the holidays and sharing his personal photos and videos on his own Facebook and Twitter pages. Watch the initial promo below and read more here on Advertising Age.



SMPTE Australia Section Issues Call for Papers for METexpo Conference

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, and whose membership spans the globe, today announced that the SMPTE Australia Section has issued a call for papers for its forthcoming Media + Entertainment Tech Expo (METexpo) Conference, which will be held between 18-20 July 2019 at the International Convention Centre, Darling Harbour, Sydney, Australia.