James Franco Directs and Stars in Campaign for Samsung Galaxy Camera

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James Franco directs and stars in a new spot for the Samsung Galaxy camera. The humorous promo demonstrates all the ways you can instantly edit and share photos and video with the social camera.

Says Franco, "I signed on knowing that [Samsung] have certain needs. The films are designed to show off the product, so the pieces we do are designed to do that...I want to show people using [the product] the way they actually would use it."

Franco will also be using the camera over the holidays and sharing his personal photos and videos on his own Facebook and Twitter pages. Watch the initial promo below and read more here on Advertising Age.

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