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International Women’s Day PSA Produced with Panasonic VariCam 35

Using a pair of Panasonic VariCam 35 cinema camera/recorders, cinematographer Nancy Schreiber, ASC, shot a PSA for YouTube that celebrates International Women’s Day. Produced by Portal-A and directed by Suzi Yoonessi, the video profiles seven YouTube creators from around the world who serve as “change ambassadors” in support of the United Nations Sustainable Development Goals Action Campaign, using their voices to advocate for gender equality.

Schreiber shot native 4K, with simultaneous sub-recording of 2K proxies, which were immediately sent to editing and later matched back to the 4K original.

From left, 2nd AC Caitlin Machak, gaffer Alexa Hiramitsu, 1st AC Rebecca Arndt and cinematographer Nancy Schreiber, ASC

“We did some shooting at the High Line [elevated public park] in Manhattan, where we were restricted to battery operation and minimal lighting,” Schreiber recalls. “For those conditions, I wanted to be able to deploy the VariCam 35’s ISO 5000 setting, which really enabled us to shoot anywhere.

“I find the VariCam 35 to be versatile and very ergonomic, fitting nicely on my shoulder—more so than comparable cameras,” Schreiber continues. “The color is just fantastic right out of the box, the menus are intuitive, the removable control panel is a real asset, and the camera is terrific for post.”

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