Brief talks to National Geographic’s SVP/group creative director Andy Baker about four of Nat Geo’s summer promos (found below).
Says Baker, “When you can use the show itself, that’s always the best. You don’t have to work to get supplemental materials to tell the story. It’s all right there in the show – it’s just our job to find the best emotions in it; the best way to tell that story.”
Read the full story here.