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Imax Customers Testing Imax-Like Theater Concepts More Than IMAX

Toronto — If imitation is the sincerest form of flattery, Imax Corp. (IMAX) should feel sincerely flattered.

The steady stream of Hollywood films flowing through Imax theaters,
combined with the development of a digital projection system, have
resulted in a dramatic expansion of Imax’s commercial theater network
in the last year. With many of the best locations off-limits due to
exclusivity agreements between Imax and customers, some cinema chains
have come up with their own large-format-style auditoriums.

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