How Twitter Affects TV

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Rebecca Lieb of iMediaConnection explains the symbiotic relationship between Twitter and TV.

She writes, "Can you imagine Twitter without TV? Or TV without Twitter? In an era of media and channel convergence, nothing seems to have converged more quickly, or inextricably, than these two channels. A mutual dependency has arisen almost out of nowhere -- one that benefits viewers, broadcasters, brands, and advertisers. Consider some of the ways that Twitter is changing television viewing habits and bringing old media into the future."

Read the full story here.

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