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How to Make Web Video That Looks Like TV: Make Web Video About a TV Show

Outrigger Media, a start-up web video sales company, is responsible for brokering the partnership between Tumi luggage and production company Zero Point Zero to create the new web series Road Bite TV. The new show goes behind-the-scenes of celebrity chef Anthony Bourdain’s TV shows No Reservations and The Layover.

From All Things D, “Outrigger CEO Mike Henry says the first eight clips (he’s got another eight in the works) cost something in the ‘low-mid six figures’ to produce. That gets him around half an hour of content, which makes it expensive by Web video standards, and dirt cheap by TV standards.”

Read more here.