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How to Make a Great Trailer

Hollywood trailer editor John Long talks to Fast Company‘s Co.Create about how to cut a great trailer.

He says, “The most important thing is that you have to hook people immediately whether it’s a great piece of dialogue between characters, an unexpected jolt of some kind or a wonderful piece of music. Then, you need to escalate. If it’s a comedy you make it funnier as it goes along. If it’s horror you have to make things get creepier and creepier. Finally you have to have a great way to end the piece. The way peoples brains are wired, first we remember how something ends, and then we remember how it begins.”

Read the full story here.