'The Honorable Woman' Hides Secrets and Clues in Augmented Reality Campaign

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The marketing campaign for SundanceTV's The Honorable Woman centers around the idea of lies and secrets--a main theme of the show--and involves augmented reality and social media components.

Users who hold their smartphones or tablets over images on the SundanceTV website or Facebook page reveal hidden messages and clues. The campaign also involves personality quizzes and a call for users to share their own secrets via Gawker, Jezebel, and Whisper.

Monica Bloom, SVP of marketing at Sundance, tells Brief, "We wanted to translate these themes into a marketing campaign that would rouse and delight our audience while driving engagement and conversation around this compelling series."

Read the full story here.

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