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The Growth of the Second Screen Industry - Creative Planet Network

The Growth of the Second Screen Industry

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Business Insider has released a new report all about the state of the second screen industry today.

They write, "We take stock of how far the second screen industry has come and explain why this new TV season is confirming its importance. We look at mobile-social behavior and how it overlaps with the second screen trend, and reveal the data behind consumer shopping on mobile for products they see advertised on TV. Finally, we discuss winning second screen strategies like that of TV series "Duck Dynasty," and explain why stand-alone second screen apps and show-focused apps probably won't take off."

Read the full story here.

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