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Go Behind the Scenes of Saatchi & Saatchi’s Psychedelic Showreel Celebrating Internet Memes

Go behind-the-scenes of the psychedelic showreel that opened up Saatchi & Saatchi New Directors’ Showcase 2013. Explain Robin McNichols of directing collective Marshmallow Laser Feast, “The purpose of the theatrical element of the Saatchi & Saatchi NDS is to bring the director’s reel into the back…We zoomed out and saw that really the Internet is such an integrated part of our working life, and as a result we thought we’d celebrate the Internet meme, this weird evolution of what Richard Dawkins wrote about back in 1976.”

Watch the making-of and the entire opening below. Read more here on The Creators Project.