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Glassworks Recreates Kate Moss Hologram for Alexander McQueen Retrospective

Alexander McQueen was at the cutting edge of fashion and technology when he presented a hologram Kate Moss at the end of his 2006 “Widows of Culloden” show in Paris.

Now at his Savage Beauty show at London’s V&A Museum, the creative team behind the hologram–including post-production house Glassworks–have come back together to update and present the hologram again.

Glassworks CEO Hector Macleod tells Creative Review, “Our special projects division had previous experience in creating Pepper’s Ghost and this project was a case of updating it, using keystoning and distortion to trick the eye. The idea was invented by the brilliant Joseph Bennett. It was ambitious and exciting and totally creative.”

Read the full story here and watch the original hologram below.