Fox to Embed Scripted Video Clips in Tweets

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Fox will soon be embedding clips from its scripted programming like Glee and The Mindy Project into tweets, via Twitter's Amplify program.

Writes CNET, "The video clips will be accompanied by ads from Fox partner American Express. In a release, Fox said that the move is the first for scripted entertainment. Until now, Amplify has been used in large part by TV networks to promote things like sports, news, and other unscripted content."

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