Social media expert Shawndra Hill talks to Knowledge@Wharton about how her team of researchers have learned to gather data from Twitter, and what that could mean to both creators and advertisers.
Says “We’ve just coined this term [talkographic profile] to basically mean that people are what they say. Groups and individuals … use specific language on Twitter and on social media…. The words that people use are highly indicative of both their demographics and interests.”
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