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Facebook Has Big Plans for Video - Creative Planet Network

Facebook Has Big Plans for Video

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A new leaked deck from Facebook shows that the social media giant has set its sights on conquering YouTube when it comes to online video revenue.

Writes Tubefilter, "[The deck] is aimed at advertisers and offers reasons why those buyers should pick up Facebook’s video ads, which the site recently teased on mobile. For starters, Facebook claims to offer a more complete reach to the 18-24 demographic than the major TV networks, and the site’s execs also claim that, for all the ground YouTube has gained a social network in the past couple of years, it still doesn’t hold a candle to Facebook.  ”A lot of time is spent by people on mobile with Google properties, YouTube, Yahoo!, MSN, AOL, Twitter and Pinterest,” says the deck. “…And more total time is spent on mobile on Facebook and Instagram than all of those combined.”

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