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eyeball Ushers in New Era of VH1 Classic

Refreshing and unifying the on-air look of VH1 Classic, eyeball recently created branding and show packages for several programming blocks, including “Totally ’80s,” “Rock Fest,” “Metal Mania,” “Classics in Concert” and “Friday Night Rock Bloc.”

For the project, eyeball sampled iconography of popular music and culture spanning 30 years, combining live action, design and CG to deliver six mixed media show opens, as well as bumpers, backgrounds and keyable logo animations for each title.